From the origins to Formula 1 in 2006, discover or rediscover in detail some twenty legendary Renault cars. To be totally in the mood, the sounds of the engine, doors and horn come to the rescue. A museum to visit … from your sofa!
” Welcome to Renault’s time remix machine “. Renault’s virtual museum welcomes you with this sentence, written in large letters on a flashing screen, titillating your retina, called The Originals Museum. This website allows you to ” revise your classics “. From the Renault Type A of 1898 to the Formula 1 R26-03 of 2006, including the 4CV, 4L and Renault 5, discover or rediscover the glorious heritage of the diamond brand. You can also satisfy your curiosity by leaving it to chance, which will lead you in a Renault you probably weren’t expecting, like the Colorale Pick-up.
Faithful three-dimensional models
Each vehicle has been carefully modeled in 3D, both exterior and interior. For flagship models such as the Renault 5, it is also possible to direct the camera in order to have a precise view of the car. In order to appropriate it even more, sounds are available: engine start, horn, indicators or even opening / closing of the doors and the trunk. The experience is breathtakingly realistic! If you had been around the car at the time, it will inevitably bring back memories.
To complete the panorama, a series of short articles and visuals come in support. And as Renault does not lose the north, if you are nostalgic for your children’s toys, then you will be delighted to immediately access the store which offers you miniatures, T-shirts and more. goodies in the image of this beautiful car. Also surfing the news, Renault is also making the link with the future Renault 5 electric, which will join the range within a few years. A complete marketing strategy for this virtual museum which has, apart from the smells and the touch, nothing to envy to a real museum.
Inspired by the Citroën virtual museum?
Ultimately, the Renault The Originals Museum site would almost have an air of déjà vu. We could swear that these designers stole the recipe from Citroën and particularly eyeing the web page Citroën Origins… Whose principle is fundamentally the same. Great ideas are passed on, unless they simply stay in the head of Arnaud Belloni, ex-marketing director of the chevron brand who recently joined Renault. This probably explains it. In any case, do not hesitate to visit the two museums. The heritage of the two French brands is very well highlighted.
TO READ. Automobile museums. What to do ? Where to go ? Prepare your visit
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