A page turns for Roland Garros which changes title sponsor. Peugeot will no longer be the official partner of the tennis tournament replaced by its rival Renault. While waiting to know the details of the partnership, the French Tennis Federation announces the presence of the diamond on the nets.
The French Open tennis tournament, better known as the Roland-Garros Tournament, will take place in Paris, Porte d’Auteuil, from May 22 to June 5, 2022. From an automotive point of view, this edition will see a significant change . Indeed, sponsor of the event since 1984, Peugeot will give way this year to its great rival Renault.
The diamond brand will take the opportunity to display its new logo on either side of the nets, announces the French Tennis Federation (FFT). Since the last two editions only (2020 and 2021), only Roland-Garros logos have appeared in these strategic locations! They offer unparalleled visibility during television broadcasts. Five sites will be affected by this advertisement, it will be courts Philippe Chatrier, Suzanne Lenglen, Simonne Mathieu, 14 and 7, still according to information from the FFT.
TO READ. The Peugeot Roland Garros saga in photos
Kia, Mercedes, long before Renault
However, what appears to be a novelty at Roland Garros for a car manufacturer is in reality not really so. Indeed, for many years car brands already put their emblem on the net in other tournaments. We think of the Kia logo, since 2002, during the Australian Tennis Open or even the star of Mercedes-Benz at the Paris-Bercy Masters in the 2000s or during the US Open since 2010. German premium brand taking over from Lexus, which was a sponsor from 2004 to 2009.
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