Atelier Renault is celebrating 60 years of the 4L and is organizing the 1st general public exhibition, entirely dedicated to this legendary model. For the occasion, the showroom located on the Champs-Elysées in Paris has redesigned its scenography in a very pop and colorful fashion and offers entertainment until the end of the year.
The 4L is 60 years old! Since the start of 2021, the manufacturer has communicated a lot with its legendary model: collection of derivative objects, parade at the Cannes Film Festival, videos with celebrities … Last May, an exhibition was even dedicated to it within of the Flins factory (78). Unfortunately, the event could not accommodate an audience. Renault rectifies the situation and transposes its exhibition to “L’Atelier Renault”, located in Paris on the Champs-Elysées.
The 4L universe
To immerse visitors in the pop and colorful universe of the 60s and 80s, Renault has completely revised the scenography of its 800 m space2. Several 4Ls are present, surrounded by posters made by illustrator Greg. “L’Atelier Renault” invites visitors to discover the R4 through three immersive spaces:
- “ Free to love “: Visitors will be able to discover the Parisian 4L in cane version! During the duration of the exhibition, the “Parisienne” will give way to two other stars: the 4L Seventies in pop pink and vitamins, as well as the 4L Plein Air of 1969, the ideal beach car!
- “ Free to travel “: Renault exhibits the 4L “Tierra del Fuego – Alaska Expedition”, with which adventurous Parisians took up an incredible challenge of covering 40,000 km. This Renault 4 will then give way to the 4L “Route du Monde” as well as to a 4L that took part in the 4L Trophy ™.
- ” Free to be a hero everyday “: visitors will be able to discover in turn – the “Renault 4 – Public Services” who worked at La Poste, with the firefighters or in the Gendarmerie
Behind the windows, Renault is exhibiting the 4 ePlein Air, retrofitted in 2019. This exclusive retrospective ends with the presentation of the Renault 4 “ bye Bye »: The latest Renault 4 model produced by Renault factories. More than 8 million copies left the chains.
Entertainment until the end of the year
Finally, to make this anniversary truly unforgettable, “L’Atelier Renault” offers a festival-like programming throughout the exhibition. Meetings with 4L enthusiasts, customization workshops and many other surprises will liven up the place until the end of the year.
Practical information
L’Atelier Renault
53, avenue des Champs Élysées, 75008 Paris
Open from 10 a.m. to 9 p.m. every day 7 days a week, even on Sunday
Free access
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