Unusual: Durex campaigns for an official condom emoji

Smartphone conversations and selfies sometimes replace “long speeches” among adolescents. Sign of this trend, the emojis that flourish in text messages and chats, filtering and betraying the emotions and moods of the moment. Sad, angry, excited, shy … Emoticons abound but when it comes to talk about sex, some are sometimes lacking inspiration. At least that’s what the Durex brand claims, which has embarked on active activism to defend the creation of a new official emojiwhich would be attributed to condom. The world number one in condoms has concrete arguments. An “emoji condom” would make it possible to sensitize a little more the teenagers to speak with their codes of sex between them. But also and above all to encourage them to to protect yourself. Unprotected sex increases the risk of sexually transmitted infections as well as the risk of HIV infectionif the partner is HIV positive. “This could make it possible to sensitize them on the importance of the use of condoms against sexually transmitted diseases, “explained the brand.

Strong support on social networks

Despite this plea, Durex only received refusals from Consortium Unicode, the emoji decision-making company.

But Durex was not fooled and decided to launch a campaign on social networks to put pressure on Unicode. Under the hashtag #condomemoji, Internet users have followed suit by defending this condom emoji which would be recognizable by the pattern of a drop of water under an umbrella.

Despite the popularity of the campaign, the emoji has yet to be approved.

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