Very cool, very expensive. The new TAG Heuer Carrera Plasma with diamonds.
A watch comes in all prices and shapes. The price tag often depends on the materials used. You can easily spend several thousand euros for a nice mechanical steel watch. As soon as bronze, silver or gold is involved, the price shoots up. The next step is diamond. Then you are really talking about insane prices.
Insurance is not a superfluous luxury in the case of the new TAG Heuer Carrera Plasma. Not only is this a timepiece that comes on the market in limited edition. It is also a work of art made of materials used.
The Swiss used 12 carat diamonds to make the watch. The result is a beautiful bling bling. The diamonds are lab-made.
TAG Heuer does not itself communicate a price for the Carrera Plasma. In the corridors, however, people talk about 500,000 Swiss francs. Converted that is 485,000 euros. So almost half a million euros for a TAG Heuer. That is an exceptionally high price for a watch from this brand.
Frédéric Arnault, CEO of TAG Heuer, is proud of the new product. He says the brand wanted to create a breathtaking effect using a diamond design. To be fair, the design is indeed impressive.
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