Need to do a marketing investigation for your retraining?
Making an investigation-metal is an approach that helps to confront the idea you have of a job, with your reality ...
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Do our mascaras keep their marketing promises?
© GettyImages60 million consumers carried out a study, relayed by the Huffington Poston the mascaras of major brands to find ...
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Why the “soda tax” is rarely effective
In the United States, the introduction of a tax on drinks containing added sugars in order to reduce their consumption ...
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Why We Think Pretty Food Is Healthier
Beautiful food, which corresponds to the ideal patterns found in nature, activates our reward circuits in the brain and leads ...
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Breakfast cereals for kids are always too sweet
In the United States, despite health programs in place, breakfast cereals marketed for children are still too sweet. This, because ...
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Canada legalizes edible cannabis: what are the health impacts?
From December, the sale of edible cannabis products will be authorized in Canada. While France is considering the legalization of ...
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Food for children: their packaging is often misleading
Too sweet, too fatty, too salty: foods for children do not escape bad points in terms of nutritional recommendations. However, ...
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Children insufficiently protected from advertising marketing according to the WHO
© istockChildren are permeable to advertising messages. As they are exposed to increasingly young screens, the question arises of the ...
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Africa, the tobacco industry’s new El Dorado
Smoking continues to increase in Africa. According to the latest Tobacco Atlas report, this phenomenon is encouraged by aggressive advertising ...
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Names of drugs: the ANSM sounds the death knell for “umbrella brands”
Certain controversial marketing practices, such as the use of “umbrella brands” for freely available medicines, will now be banned in ...
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Smartphones promote impulse purchases
Orders on e-commerce sites made from a phone or tablet are more likely to be pleasure-oriented than necessary.Are the end ...
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Behavior: how companies influence your purchases
Several mechanisms underlie the persuasion strategies implemented by business enterprises, according to experts.A small free sample seems trivial, even generous ...
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Alcohol: product placements have doubled in cinema
A study shows that almost nine out of ten films contain references to alcohol, including in children's films.James Bond and ...
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Vaccination: talking between parents to remove doubts
American researchers have called on parents to fight against vaccine reluctance. The approach is effective and has reduced reluctance.Four in ...
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Promotion of medicines: new rules for better supervision
The Haute Autorité de Santé is strengthening the rules governing the promotion of drugs during medical visits.Can we praise the ...
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Malaria: towards the upcoming marketing of a vaccine
The first vaccine against malaria could see the light of day within a year, according to the results of a ...
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Tobacco: seven “attractive” brands will be banned
The government will ban seven brands of cigarettes and cigars that make the product attractive.Marisol Touraine wants tobacco to show ...
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Suspension of the marketing of uvesterol D after the death of an infant
© iStockPhotosAfter the death of an infant on December 21, the National Agency for the Safety of Medicines and Health ...
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Obesity: predisposed children are more sensitive to advertising
Children with a genetic predisposition to obesity would be more sensitive to food advertising. Sodas, chocolate bars, fast food… Every ...
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Food advertising: WHO wants to protect children
Thanks to the Internet, manufacturers are able to carry out advertising campaigns adapted to each child. A digital marketing that ...
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Neutral package: UN urges countries to adopt it
The UN Secretary General has shown his full support for the neutral package, and called on governments to implement this ...
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Tobacco: the neutral package validated by Europe
In a decree, the European Court validated the provisions on the plain package, menthol cigarettes and e-cigarettes.Good news for countries ...
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Neutral package: packaging designed to repel
The implementing decrees for the neutral package were published on Tuesday. In particular, they specify the outlines of the new ...
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Tobacco: the neutral package on sale from May 20
The neutral package will go on sale from May 20, according to information from the JDD.He disembarks. The neutral package ...
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Advertising: experts welcome its cut-off from children’s programs
MEPs voted to abolish advertising during children's television programs on public channels. A text praised by health actors. An ad ...
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Neutral package: cigarettes would have less taste
An Australian study suggests that the plain packet has a direct impact on the perception of cigarettes by tobacco users. ...
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Wine: labels underestimate the degree of alcohol
A study carried out on 127,000 bottles around the world suggests that many wines have a higher alcohol level than ...
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Tobacco: the neutral package would change the perception of risks
An Australian study suggests that the plain packet has a direct impact on the perception of risks by tobacco users. ...
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Tobacco: manufacturers’ marketing targets young people in poor countries
To offset the drop in tobacco consumption in rich countries, the tobacco industry has deployed aggressive marketing strategies in poor ...
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Illicit drugs: very sophisticated marketing
INVESTIGATION - To meet consumer demands and boost demand, traffickers have adopted commercial techniques worthy of professional enterprises. Objective: to ...
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