60 million consumers carried out a study, relayed by the Huffington Poston the mascaras of major brands to find out if they kept their marketing promises, and if they were good for your health.
Are they comfortable, volumizing, separating… as their names suggest? The consumer is more and more curious to know what their products contain, cosmetics or food. The Yuka application, which scans supermarket products and deciphers their composition, testifies to this.
This time, the magazine focused on mascaras and their marketing promises. The researchers evaluated their ease of application, their effectiveness, their hold, and their content of irritating or allergenic products.
Choosing the right mascara
Their selection makes it clear that none of the selected products has the perfect composition, meeting all the study criteria. That said, L’Oréal’s Volume Millions de Cils mascara seems like a good compromise, even if it retains some irritants.
On this subject, 60 million consumers agree with theUFC What to Choose which classifies it in the category of mascaras with no problem identified to date, even if it is not recommended for adolescents under 16 years of age. The waterproof version of the same mascara is even safer according to UFC Que Choisir.
Other mascaras have been selected by the magazine, such as Kiko’s attraction volume, Clarins’ Be Long lengthening mascara, Avril Beauté’s black volume mascara (organic), or Revlon’s super lengh mascara. All price ranges are represented.
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