The neutral package will go on sale from May 20, according to information from the JDD.
He disembarks. The neutral package will replace traditional cigarette packs on the shelves of tobacconists from May 20, according to information from the Sunday Newspaper published this morning.
Exit the mentholes
The implementing decrees relating to this flagship measure of the health law should be signed at the end of the week and published the following week, according to the weekly. Capsules and menthol cigarettes are also affected by these decrees, which will be banned due to higher toxicity.
The text will provide for a stock run-out period of six months for “non-neutral” packages and three months for menthol cigarettes. Time for the tobacco companies to deliver the new packages to Logista, which supplies the 28,000 points of sale in France.
Change perceptions
Same color, same shape, same appearance, the new packages will be standardized, free of any brand-specific marketing. They aim to play on perceptions, to reduce the attractiveness of these products to consumers – especially the youngest.
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