Hair: more practical, mask-like colors
The major brands of hair products compete in ingenuity to make home coloringoften considered a chore, a moment of pleasure, fast and efficient.
– If it is a first coloring. Foam or gel, the new textures apply a bit like a care mask. We take a small amount of product to distribute it, zone by zone, all over the hair by hand (after having put on gloves). It’s easy to do and guarantees no risk of running. In addition, the addition of slightly flowery perfumes advantageously replaces the pungent smell of ammonia.
– If it is a question of maintaining its color. We apply the same textures, but only at the level of the roots.
New:
– Whipped cream mousse. Firm, then melting, it is as easy to use as a shampoo and acts in half an hour. His secret? An air chamber installed in the bottle makes it possible to directly mix the dye and the developer. Les Mousses, Eugène Color, 10 shades, €7.50 per box.
– All in one cream. Incorporating vitamins and oils, a texture as creamy as a care mask, which is applied with the fingers. For even more shine, finish with a one-minute moisturizer. Color Mask, Schwarzkopf, 12 shades, €9.10 per box.
– Maintenance Duo. This shampoo and its treatment pamper hair color for 40 days. Thanks to a patented Capture system (linseed oil, UV filters and vitamin E) which knows how to preserve the radiance, the intensity of the reflections and the depth of the color. Chroma captive bath and mask, Kérastase, respectively €19 for 250 ml and €36.50 for 200 ml.
Hair: softer colors-nourishing care
In salons and at home, more and more hair colors are incorporating skincare ingredients into their formula. The goal ? Preserve the hair fiber as much as possible (damaged by oxidation) and maintain a healthy scalp, without irritations. Result: a visible improvement in the quality of the hair, shinier and softer.
– Ammonia-free and enriched with oils. These new colors contain caring ingredients that coat the surface of the fiber and also boost the dyes. This is the case of Oil Delivery System, at Garnier.
– Based on encapsulated microparticles which reduce damage to the cuticle. At Wella, the hair is thus preserved thanks to a new technology, called Micro-Light®, which causes a light reflection effect, therefore an intensification of the color.
New:
– Pleasure coloring. Four natural flower oils – sunflower, passion flower, camellia, Limnanthes alba – concentrated at 60% for colors bursting with reflections. Garnier Olia, 21 shades, €10.90 per box.
– Shampoo + treatment. A duo based on argan, camellia and pracaxi oils (extracted from the seeds of an Amazonian tree). Packed with omega-6 and 9, they intensely nourish denatured, straightened or bleached hair. Prodig’huile oil shampoo and melting mask, Dessange, €4 and €6.40 for 250 ml.
– Repigmenting mask. Enriched with linseed oil and colorants, these balms bring out the coloring very precisely, like a varnish. They can also be applied to the mid-lengths and to the ends to revive the colors damaged by the sun. Color Luster, Shu Uemura Art of Hair, €42 for 200 ml.
