Telework, underlying trend or mode that is running out of steam?
For more than 6 months now, France has been facing a phenomenon straight from the United States: the Great Resignation. Understand: a striking wave of employees who take the decision to resign overnight. In the background: the last two anxiety-provoking years marked by Covid 19, remote work, and the series of confinements and restrictions. These are all factors that have given rise to a collective awareness of business executives about the meaning they give to their work. But not only. The quality of life and the balance that they manage, or not, to maintain between their private and professional life are so many topics widely debated. Result: according to La Dares, 470,000 French people left their jobs on permanent contracts in the first quarter, and 42% of those under 35 plan to resign in the next 12 months.
In summary: the stressful daily life of big cities no longer attracts young workers, unlike the countryside and the calm of more remote regions. Published on November 18, 2021, issue 169 of Society magazine called “Adopt a Parisian” dealt with mass departures from the capital. Finished the metro, work, sleep. Now the trend is telecommuting. With remote work, the employee who exercises a profession in the digital sector can therefore move to a less noisy region, and agree to a more flexible pace of life. Because, whatever you think, an employee working from home is able to:
- Manage your schedule more flexibly
- Feel less pressure from superiors
- Work wherever he wants, and thus leave the noisy open-space
- Allow more time to devote to personal projects and loved ones
- Achieving a more comfortable and independent lifestyle
After two years of existence, teleworking is still popular. INSEE reminds us that on average, in 2021, 22% of employees “who worked at least one hour during the week resorted to teleworking”. A way of life that attracts young workers, but which can also have its limits. According to a recent study conducted by Allianz-Trade in France, Germany and Italy among 3,200 people, many regret the “loss of social ties” as well as “the disappearance of barriers between professional and private life”. Because working from home means saying goodbye to these traditional company “codes” such as coffee breaks and lunch breaks with colleagues, meetings in physical rooms, direct contact with other company employees, after work…
Remote work or not: the importance of mental health in the workplace
However, it is clear that the teleworking boom, especially among the youngest employees, is not trivial. In question: the importance of mental health in business, a subject taken by storm by the new generation on social networks, and which is becoming more and more democratized. What if, ultimately, good mental health at work went digital?
In an article from Les Echos dated July 15, 2022, several leads are given on this subject. In the private sector, 50% of employees face psychological difficulties. More generally, 12 million French people are now affected by a psychological disorder. The cause ? For 76% of employees, the company is the primary factor responsible for their psychological well-being or ill-being. Today, therefore, a company has no choice but to live with the times, and to accept the idea that teleworking can help preserve the mental health of an employee. And in the logic of things, to make it more efficient and competitive, because it is more motivated to invest. For this reason, she can come up with ideas, like a web marketing training program.
Digital entrepreneurship: more and more French people are becoming independent or digital nomads
Working remotely also means giving ideas. From now on, more and more French people are embarking on independence, entrepreneurship and freelance. According to Statista, for almost 10 years, “the number of self-employed people has grown steadily and exceeded 3.2 million in 2019”.
In this large family of independents, there are two French entrepreneurs: Thibaut Trezieres and Marine Le Niger. In 2022, they launched their training in web marketing. The objective of this ambitious project: to plan a step-by-step webmarketing strategy to develop your online visibility. All while relying on social networks, referencing, advertising buying and e-mailing. Called Digital Winner Academy, this project offers 35-hour CPF-eligible training courses. No more Excel tables. For Thibaut and Marine, good organization and structuring of data in a single workspace are the best ingredients for success. According to them, any good e-marketer needs:
- Visualize all of its marketing actions
- Optimize the management of its daily advertising campaigns
- Improve productivity and save time
- Make your publication calendars to organize your social networks
- Visualize your goals
- Obtain more clarity and project yourself with serenity
The training course is open to all professionals and entrepreneurs who find themselves in one of the following situations:
With this certified webmarketing training, everything is 100% online. On the program: 15 hours of videos, 10 hours of practical cases on your project and 10 hours of live coaching workshops with Marine and Thibaut. No more boring training, lack of action, useless videos that bring nothing and do not professionalize enough. Here is what we learned from the training we were lucky enough to have access to:
- Key concepts inspired by those used by the best American start-ups and entrepreneurial culture: “Lean start-up”, “MVP”, “OKR’s”.
- A rhythmic and dynamic training, led by Marine, an energetic, available and smiling coach.
- The numerous Excel control tables and concept templates to execute your webmarketing. Everything you need to develop your project efficiently and quickly.
Discover the training program “Deploying a Webmarketing strategy” with Marine:
We love :
- The clarity of videos, simple and effective. We don’t beat around the bush, we go straight to the point. Each lesson is followed by practice and follow-up by the coaches. The idea: to motivate you, and make you really move forward.
- The advice of professionals in the sector, who each have no less than 10 years of experience in the digital field.
- 100% remotely, to make your schedule flexible.
