This bowl was designed to simplify dietary rebalancing while maintaining portion control and nutritional intake, without the traditional constraints of counting calories and weighing food. In this interview, Julien Jané and Matthias Vidal share their philosophy behind MAJU.
Julien Jané, former professional rugby player for 15 years and now CEO of MAJU, explains how his sporting career directly inspired the creation of the “bowl”: “ My dietitian, who is also my best friend, constantly asked me to weigh my foods and count my calories to maintain my weight. For me, it was a huge constraint. I told him it was hell, and he explained to me that his patients reported the same frustrations to him. That’s where we had the idea of creating a fun and simple solution to manage your diet without having to go through these tedious steps. »
An idea born on the rugby field… A compartmentalized and adjustable bowl, which allows each user to compose balanced meals according to their specific needs without having to count calories or weigh food. This innovation is suitable for weight loss objectives as well as for maintaining or improving daily diet.
Optimal distribution of nutrients
The MAJU bowl is based on a distribution of macronutrients aligned with the recommendations of ANSES (National Agency for Food, Environmental and Occupational Health Safety). Matthias Vidal, dietitian nutritionist and co-founder of the brand, explains: “ We have defined balanced ratios between carbohydrates, lipids and proteins: between 40 and 55% carbohydrates, around 35% lipids, and a slightly higher proportion of proteins, around 20%, to preserve muscle mass, particularly during workouts. weight loss. »
The bowl is designed to suit various user profiles, whether athletes, the elderly or those simply looking to rebalance their diet. An online questionnaire, available via the MAJU application, makes it possible to determine the caloric needs of each user based on their physical activity, their age, their weight, the quality of their sleep, etc.
A patented innovation: simplifying a balanced diet
This unique and patented solution allows the compartments of the bowl to be adjusted according to the profile and objectives of each user, whether it is a ration of 1200 to 3000 calories per day.
The key to the innovation of the nutritional bowl lies in its ability to simplify portion and calorie management. Julien explains: “ We wanted to maintain a certain control that weighing and counting calories can offer, but without the constraint. We therefore invented a compartmentalized and adjustable bowl which allows us to prepare balanced meals adapted to everyone’s needs. »
A varied and personalized nutritional intake
In addition to ensuring an optimal balance of macronutrients, MAJU encourages dietary diversity to ensure the intake of essential micronutrients such as vitamins and minerals. The MAJU application offers more than 1000 varied recipes and personalized menus, so that each user can maintain a healthy and diversified diet.
Julien Jané also explains the importance of the support offered by MAJU: “ It’s not just a bowl that we offer, it’s an entire ecosystem. The app, chat with dietitians available six days a week, and even accessories like carrying bags, are an integral part of the MAJU experience. We really want to support people on a daily basis so that they achieve their goals. »
MAJU’s watchword: eat right
MAJU’s slogan, “ Eat right », perfectly sums up the brand’s philosophy. Rather than focusing on restrictive diets, MAJU offers a balanced approach where all food groups have their place, allowing everyone to meet their own needs while taking care of their long-term health. Julien concludes: “ We don’t want people to eat less, we want them to eat better. And now, we offer them just to eat. »
