In bed you shouldn’t regret anything … It is with this message that the campaign of the Federal Office of Public Health (OFSP) for Swiss sexual health and Swiss Aid against AIDS hit hard. Without being in the lace, we see on each poster a couple ready to make love in an explicit position. In all the Swiss country one can see five couples sketched in their moment of intimacy.
The objective is not to titillate passers-by and shock parents accompanied by their children but to raise awareness about safe and responsible sexual behavior in order to prevent HIV and sexually transmitted infections. Yes, we can combine pleasure and safety, pleads the campaign “LOVE life – do not regret anything” which militates expressly for the condom use.
Problem, however original it may be, the form of the message is difficult to pass to some of the Swiss, shocked by such ostentation. Several organizations including the Futur CH foundation, the Federal Democratic Union (UDF) and Human Life International HLI Switzerland, which claim Christian values, are standing up against this campaign which they consider to be pornographic limit. “These highly sexualized images massively violate interests worthy of protection of children and young people”, indignant the detractors.
A success despite criticism
A criticism to which the Swiss Federal Office of Public Health responds without being dismayed: “The aim of the campaign is to inform the population in Switzerland about protection against AIDS and other sexually transmitted diseases (STDs). children and young people are also part of it “. In the match between the pros and the anti OVE-life, the general public seems to have chosen its camp: 113,460 people answered “yes” to the manifesto LOVE LIFE available on its website, and the LOVE LIFE video has already been viewed more than 500,000 times …
What do you think of this campaign? Should we “shock” to raise awareness? Have your say on the forum!
