Vitamin A deficiency threatens the health of many children around the world. Each year an estimated 250,000 to 500,000 children go blind due to vitamin A deficiency, often linked to dietary imbalance and illness. In Papua New Guinea, for example, only 22% of children receive additional vitamin A intake.
Vitamin A intake is crucial for a child’s growth and resistance to infections. The United Nations Children’s Fund (Unicef) is engaged in this fight to fill vitamin A deficiencies and prevent visual failures children.
The L’Occitane cosmetics brand supports and partners with the NGO in this program by offering a solidarity soap. At Shea Butter, it is wrapped in kraft paper nicely illustrated by Célestin, a young artist of 9 years old. All profits will be donated to Unicef’s international vitamin A supply program.
A good deed for 2018
L’Occitane is participating in the program by focusing mainly on three countries whose children are particularly vulnerable to lack of vitamin A: Bolivia, Burma and Papua New Guinea.
A solidarity soap sold (€ 4) is equivalent to a year of vitamin A intake for three children. What if to start the year you did a good deed? These soaps will be on sale from January 10, 2018 in L’Occitane boutiques and on loccitane.com.
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