It is Maxence Delmas, General Manager of the Galderma Aesthetics BU, who says it: “today, we inject twice as many people under 35 as those over 55”. It is therefore impossible to miss a worrying phenomenon: that of “wild” injections. Faced with this situation, Galderma has chosen to launch an awareness campaign “#injectionmedicale” in France to inform the youngest and remind them “only a trained doctor is authorized to inject and manage complications” as explained by Stéphane Lafond-Berbon , Marketing Manager of the Galderma Aesthetics BU.
Injections okay, but exclusively medical
With more than 40 years of expertise and a presence in 40 countries, the brand, for which the safety of its patients is at the heart of its priorities, uses social networks, Instagram in particular, as a sounding board for warn and explain to millennials the risks they incur by being injected by non-doctors.
A leader in the aesthetics market, Galderma plays an important role in the development of its practices. First of all as a manufacturer of products, the efficacy and safety of which are no longer to be proven, since the RESTYLANE range is celebrating its 25th anniversary on the market today with nearly 50 million treatments sold worldwide. .
Note that Galerma does not stop at the distribution of medical aesthetic products and awareness hashtags for the general public. Indeed, the brand now prioritizes the training of the doctors with whom they work, always with a view to optimizing the effectiveness of their products and the safety of “patients”. This is what Maxence Delmas specifies: “our injection products have, for decades, proven their effectiveness and their high safety. Today, our added value, and our role, is to support and train doctors in the most advanced techniques, so that they can provide the best treatments and upgrade care”.
If we had to remember only one thing about aesthetic injections: #medicalinjection !
