May 31, 2016.
Many smokers feel that they are not affected by the dangers of tobacco. This is the observation established by the Ministry of Health which, on this World No Tobacco Day, is launching a new communication campaign to raise awareness among these consumers.
Fight against misconceptions of smokers
On the occasion of World No Tobacco Day, the French Ministry of Health and Public Health have decided to launch a major communication campaign against the many preconceived ideas on the relative dangers of tobacco circulating in society. From May 23 to June 30, this campaign will target audiences who believe they don’t smoke enough to be at risk.
This is the case of these sports smokers or those who smoke only occasionally. According to the Cancer Barometer 2010, 70% of those questioned believe that “ playing sports helps to cleanse the lungs “, While 35% of them think that cancers only occur in” heavy smokers “.
Playing sports does not “clean the lungs”
Faced with these preconceived ideas, the government is providing scientific answers. ” Lung cancer does not only affect the elderly. It also affects smokers from 35 years old », We can read on one of the posters created for this campaign. ” Smoking ‘just’ 4 cigarettes a day is not without risk. In fact, it multiplies by 3 the risk of heart attack ” or ” No, playing sports every day doesn’t protect smokers from cancer: it doesn’t cleanse their lungs », Announce yet other slogans.
In addition to posters, this communication campaign will be supplemented by broadcast messages, internet advertisements, all advising smokers to get closer to the Tobacco Info Service system, whose multiple tools can help them quit smoking.
Read also: Smoking: tips for quitting
