A New York couple designed a vagina costume to warn about the difficulties of access to menstrual hygiene and the inequalities in access to care for women.
Publicity stunt or real humanitarian commitment? Two Americans from Brooklyn, New York, make the buzz on social networks by appearing decked out in a giant vagina costume. The reason given: to sensitize as many people as possible on the difficulties of access to care for women, and on the problems of access to menstrual hygiene products.
To support the cause, the couple sells their costumes under the brand Conceived in Brooklyn for the modest sum of 149 dollars (about 134 euros). Of this amount, 10 dollars will be donated to the association 50 cents. Period., Which supports demands for gender equality.
In particular, the association provides sanitary napkins to young girls in India, so that they can go to school during their period. More generally, its mission is to help “marginalized and vulnerable women and girls, through programs ensuring them access to resources and services targeting their mental, reproductive and physical health.
So, pink marketing or not? Difficult to say, but for those who wish to support the association without buying the disguise, the two Americans offer a direct link to a donation platform on their site. The others will be able to make a shattering effect at their next fancy dress party, for 149 dollars plus 10 dollars postage. Either way, some money will go to a good cause.
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