Health-related searches represent 16% of the total requests recorded on PagesJaunes (fixed and mobile internet). Suffice to say that consulting the directory is a widely used way to find a doctor or physiotherapist near home.
Of the 208 million searches for practitioners recorded on pagesjaunes.fr in 2013, general practitioners are the most requested by French Internet users. They account for 13.4% of annual searches, or 27.8 million queries. Next come dentists (21 million requests), physiotherapists (12.1 million) and ophthalmologists (11.9 million).
While we often look for a doctor based on his geographical proximity, certain specialties are more dependent on the reputation of the practitioners. Thus, 56% of searches for plastic surgeons are done directly by typing the name of the doctor.
In addition, there is a marked increase in requests for alternative medicine. Research for professionals in unconventional medicine recorded a growth of more than 70% between 2011 and 2013. These are the sophrologists which stand out in particular by counting 704,900 searches per year. The magnetizers follow with 183,600 annual requests and the hypno-therapists which accumulate more than 121,000 searches each year.
Discover the main figures of the first PagesJaunes Barometer on healthcare professionals in the infographic below.
Yellow Pages