At the start of each year, good resolutions make a comeback, and 2025 is no exception.
According to a recent study conducted by Heroiks and YouGov, 44% of French people plan to adopt resolutions to improve their health and well-being. An even higher figure among young adults, since 61% of 18-24 year olds are involved. Even if these laudable intentions sometimes clash with everyday reality.
Health and well-being at the heart of resolutions
Among the main motivations, improving overall health dominates (44%), followed closely by reducing stress and anxiety (31%). Sleep quality (30%) and physical activity (50%) also top the list. In 2025, weight management and better nutrition will mobilize 40% and 39% of respondents respectively.
These priorities reflect a collective awareness: for many French people, living better requires actions for their physical and mental well-being.
Perseverance put to the test
Although 57% of French people say they are motivated to keep their resolutions, consistency remains an obstacle. In fact, 53% find it difficult to maintain their efforts over time, and 24% give up after three months. Among the most cited obstacles, lack of time (33%) comes first, reflecting the constraints of daily life.
To increase their chances of success, 39% of French people plan to integrate a regular exercise routine. Others focus on a healthier diet (34%) or on reducing the time spent in front of screens (25%). And they don’t plan to achieve these goals alone: 51% believe that the support of those around them is necessary to stay motivated.
Brands, allies for a better life
Faced with this dynamic, brands have a key role to play. According to Emmanuel Jacquet, Managing Director of Heroiks Media, companies can meet consumer expectations by offering authentic content and engaging experiences. An opportunity to establish a lasting relationship of trust.
And you, what will be your resolutions for this new year?
