In a declining automotive market due to the health crisis and the shortage of semiconductors, among other things, luxury vehicles (billed at more than €200,000) are holding up very well. In 2021, sales were very good at Porsche, Lamborghini and Aston Martin. Panorama.
In 2021, cars over 200,000 euros sold like hot cakes around the world! The most exclusive of luxury brands, Rolls Royce has surpassed its historic 2019 record selling 5,586 units last year.
Rolls Royce does not know the crisis
The Rolls Royce Ghost and the Rolls Royce Cullinan SUV, two models whose asking price exceeds €300,000, were among the most popular. The boss of the brand at the flying lady Torsten Müller-Otvos declared in May 2021 to AFP ” There’s a lot of money ready to be spent and add:
“” I was impressed by the number of customers who told us that with the Covid, they understood that they could die tomorrow and that now is the time to enjoy life “. Carpe Diem !“
For the exclusive French brand Bugatti, the 2021 financial year was excellent. Worldwide, no less than 150 orders, each with a call price of around €3,000,000, have been honored. Too bad that in 2021, no Bugatti Chiron won over a French buyer.
TO READ. Exclusive. The 2021 automotive market is doing barely better than in 2020
Luxury SUVs are popular!
Just on the floor below, that of luxury brands, such as Bentley and Lamborghini, we also observe sales records for the 2021 financial year, in particular with the Bentley Bentayga and Lamborghini Urus SUVs. Count nearly 15,000 units for the first and more than 8,000 for the second with, in both cases, an addition of more than €200,000. In 2022, Ferrari will also enter the lucrative SUV segment with the Purosangue, a model which should, in turn, generate good commercial performance. This is the goal sought by the prancing horse brand.
On the French market, in 2021, the figures – see table below – are necessarily a little more measured, count for example two Rolls Royce Ghost or even six copies of the Cullinan SUV sold. At Aston Martin, the exclusive Speedster manufactured in 88 units, each invoiced for one million euros, found a customer in France in 2021.
TO READ. Aston Martin V12 Speedster (2020): 700 hp without windshield
Ferrari seduces with the Roma and the hybrid
At Ferrari, the Roma takes off with sales multiplied by four between the 2020 and 2021 financial years. For its part, the Ferrari SF90 Stradale accumulating 1,000 hp, four engines including three electric machines, offers hybrid technology and a driving mode 100% electric for 25 km, has found its audience.
TO READ. I tried the Ferrari SF90 (and its 1,000 hp) in Maranello
- Evolution of luxury car sales on the French market
| Brand | Model | 2019 | 2020 | 2021 | 2019 vs. 2021 |
| Aston Martin | DBS | 18 | 17 | 13 | -28% |
| DBX | – | 14 | 21 | – | |
| Speedster | – | – | 1 | – | |
| Bentley | Bentayga | 18 | 23 | 31 | +42% |
| Continental GT | 64 | 44 | 44 | -32% | |
| flying spur | – | 7 | 9 | – | |
| Bugatti | Chiron | n/a | 1 | n/a | – |
| Ferrari | 812 | 73 | 72 | 73 | = |
| F488 | 128 | 72 | 5 | -96% | |
| F8 | 3 | 72 | – | – | |
| GTC4 Lusso | 31 | 9 | 4 | -88% | |
| Monza | – | 5 | 5 | – | |
| Portofino | 104 | 38 | 25 | -76% | |
| Rome | – | 19 | 79 | – | |
| SF90 | – | – | 44 | – | |
| Lamborghini | Aventador | 27 | 11 | 24 | -12% |
| Huracan | 43 | 25 | 47 | +9% | |
| Urus | 86 | 34 | 50 | -42% | |
| maserati | MC20 | – | – | 4 | – |
| McLaren | 720S | 8 | 4 | 2 | -75% |
| 765LT | – | 1 | 9 | – | |
| Rolls Royce | cullinan | 5 | 4 | 6 | +20% |
| dawn | – | 1 | 1 | – | |
| Ghost | – | 1 | 2 | – | |
| phantom | 4 | 1 | 1 | -75% | |
| Wraith | 1 | 3 | 1 | = |
