The Kellogg company, the largest manufacturer of industrial cereals, has announced that it is removing artificial colors and flavors from the composition of these breakfasts by the end of 2018. If this decision was taken at the Following the observation of a drop in sales, American companies are under strong pressure from the Food and Drug Administration (FDA). Which are increasing the recommendations to encourage consumers to eat better and the agro-food industries to design healthier products.
“We know that consumers are looking for products with simpler ingredients. And we are trying to meet this demand “explains Paul Norman, president of Kellogg North America, to the information site Parisien.fr, before specifying:” In the United States and Canada, 75% of our cereals are already made without dyes and half of them without synthetic flavors ”. In Europe, sales declined by 15%.
New FDA recommendations
The intake in grams of added sugars and the percentage of calories they provide should be indicated on each food product, according to the new recommendations of the United States Food and Health Agency, the Food and Drug Administration (FDA).
This guidance would help consumers make informed choices for themselves and their families. The daily rate of calories from added sugars should not exceed 10% of the total daily calorie intake, according to the WHO.
“The FDA has a responsibility to give consumers the information they need to make informed dietary decisions for themselves and their families,” said Susan Mayne, director of the FDA’s Center for Food Safety and Applied Nutrition. . “For the past decade, consumers have been urged to reduce their intake of added sugars. The percent daily value proposed for added sugars on the Nutrition Facts label is intended to help consumers follow this advice.”
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Adopting a balanced diet is not that complicated!
