Wearing a pink ribbon, symbol of the fight against breast cancer, is a strong sign. This leads to discussions and reflections. With the entourage first, who may be sensitive to the process and will potentially turn to the appropriate medical services to perform a screening.
Breast cancer: a pink ribbon for a selfie
Nestlé Fitness®, famous brand of cereals, offers, on the occasion ofPink October, send a ribbon to all the people who will take a photo of themselves with a packet of Nestlé Fitness® cereals, along with their name and address by private message on the Facebook page of the brand.
Its #HandsOn campaign, which aims to educate women about early detection, is the way the brand has found to show its commitment to the fight against breast cancer.
Nestlé Fitness® supports the association “Breast cancer, let’s talk about it!”
And that’s not all: Nestlé Fitness® also supports the association “Breast Cancer, Let’s Talk About It!” which fights disease by informing and supporting medical research. If you buy two packs of Nestlé Fitness®, the brand will donate 1 euro to the association.
In addition to advice on self-examination of the breasts, the brand recalls on its site the importance of early detection: “the earlier breast cancer is detected, the greater the chances of recovery”.
Read also :
– #boobsoverbellybutton: a hashtag to encourage self-screening for breast cancer
– Video: Stars Commit to Breast Cancer Screening
