If fuel prices fall (timidly), they remain at a still high level. On the occasion of the end of year celebrations, E.Leclerc is relaunching its “Fuels at cost” operation in the service stations of its network from December 18, 2021 to January 2, 2022.
It’s almost Christmas at E.Leclerc gas stations! From December 18 until January 2, 2022, fuel will be offered at cost price in the network’s 713 service stations. Enough to allow the French to grab a few cents on the final score when they are 68% to plan to spend the end of year * holidays with family and will therefore have to travel.
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30% more customers in the resort
The stations have received “ 30% more customers than usual »Assures Michel-Édouard Leclerc, chairman of the executive committee of the large-scale distribution group, following the operation carried out during the All Saints holidays (from October 15 to November 14). ” This therefore meets a significant expectation of the French “, he mentions in a press release. This operation also serves the interests of the group, which will take advantage of the arrival of motorists in its stations to attract them to the adjacent hypermarket. A godsend for their New Year’s Eve shopping!
No profit for E. Leclerc over the period
Michel-Édouard Leclerc reiterates to whoever wants to hear it that this operation at cost price means ” no profit on all fuels in this period For the distributor. Last November, he reminded Barbara Pompili, Minister for the Ecological Transition, that the margin achieved by large-scale distribution did not exceed 1 or 2 euro cents per liter of fuel sold … against 96 cents per liter of gasoline and 86.5 cents per liter of diesel for the State.
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* OpinionWay / OUI SNCF study (October 2021)
