A label on a green background affixed to packages of cereals, water bottles, eggs or sachets of dried fruits. Disney is launching its own nutritional label on the occasion of the Agricultural Show which takes place from February 23 to March 3 in Paris. The Disney cuisine logo will be applied to food products deemed balanced and meeting the requirements of a nutritional charter defined by Disney according to its criteria such as the amount of salt, sugar, fat or the size of portions or calories. The label aims to “support parents in the search for a healthy lifestyle for their children”, specifies the company in a press release taken up by Magazine packaging. The label will be present on food products from the “Disney tous en forme” program, from the Disney brand and its partners.
The mandatory Nutri-Score on advertising media
This nutritional charter is an industrial initiative with questionable criteria, will annoy opponents of this label. Above all, this approach comes when Thursday, February 21 was presented a bill on junk food. At the end of the discussions, the National Assembly voted for the mandatory display of the Nutri-Score label on all advertising media for food products by January 1, 2012. The law does not oblige manufacturers to affix the logo on the packaging of their products.
Designed as part of National Health Nutrition Program, the Nutri-Score aims to make more visible and understandable nutrition labelingand to guide consumers in their food choices. The logo classifies foods according to their nutritional quality into five categories – from A, the best, to E.
The launch of the Disney cuisine label in parallel with Nutri-Score, still little used by manufacturers, risks adding a little more confusion in the mind of the consumer.
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