In a market where smartphones generally sell less, Apple is able to sell more iPhones.
How do they do it? No idea, but the American tech giant Apple is doing well. That appears from the tax figures for the first quarter of 2022. Apple’s iPhone sales increased, as did Macs, wearables, and services. The iPad did give in.
Apple never communicates exact sales numbers. The growth or contraction can only be read from the financial results. It shows that iPad sales fell by two percent compared to the same quarter a year ago.
Total revenue was $97.3 billion. A new record for the American tech company from Cupertino. iPhone sales are the most important thing for Apple. At $50.5 billion, it is the largest contributor to the brand’s skyrocketing sales. That was $47.9 billion in the same period in 2021.
The Mac generated more than $1 billion in additional revenue (10.4 billion total). The wearables and accessories also accounted for hundreds of millions of dollars in additional sales, at $8.8 billion.
And then there are Apple’s services. Last year in the first quarter, this category generated revenue of $16.9 billion. $19.8 billion this quarter.
In short, apart from the iPad, things are going really well at Apple.
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