This is a first in the United States. A commercial touting the merits of a company connecting clients and doctors who can prescribe cannabis will air in April.
When we associate drug dealer and cannabis, we often imagine someone a little suspicious in a murky alley. He calls you and asks you if you want to buy some for him. The site MarijuanaDoctors.com , who acts as an intermediary between doctors prescribing medical cannabis and patients, decided to use all these clichés to make a parody advertisement with a dealer … of sushi.
Buy cannabis yes, but from professionals
Americans have been used to seeing cannabis advertisements on television for the last twenty years, but this was to demand its legalization. This spot is, however, the first of its kind. In front of the camera, we see a dealer offering to buy sushi, sashimi and maki. He says he’s the only one who can provide it to you. The result is intended to be humorous, even if the basic idea is surprising. The voiceover ends by saying, “You wouldn’t even buy him sushi, why buy him your marijuana?” Marijuanadoctors.com is the only one that connects patients to real doctors for simple marijuana prescriptions. ”So he seeks to push consumers to go to professionals rather than street vendors.
Since this is a first, the Marijuanadoctors.com site wanted to distribute this advertisement widely. It will therefore be visible on national television channels. Residents of New Jersey and Illinois will be able to watch it on CNN, Comedy Central, Fox News, History Channel from April.
For Obama, cannabis is no more dangerous than alcohol
20 American states have authorized the sale in specialized institutions of therapeutic marijuana. But it is above all the legalization of marijuana in the state of Colorado and Washington which has led to the opening of the debate in the United States. In interview Granted to The New Yorker magazine, President Obama said: “Cannabis does not seem more dangerous to me than alcohol. Statements that show that the debate is open regarding marijuana.
In France, the issue of therapeutic cannabis is more confidential. The first step forward is the authorization by the Medicines Safety Agency to market Sativex, a cannabis-based medicine. From 2015, patients with multiple sclerosis will be able to use this drug available in pharmacies.
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