While the High Council for Equality has just, in its report, warned of the persistence of sexism, or even its worsening, it is the turn of ARCOM to point out this distressing observation in its “Barometer of sports program consumption”.
- The 2024 Games are intended to be a lever for progress in the representation of women’s sport on air and online.
- More than half (55%) of French people are consumers of women’s sports content (live, delayed, summaries, extracts, magazines, reports, documentaries, interviews), and mainly competitions.
- More than half (52%) of intentional viewers of the 2024 Olympic and Paralympic Games will watch as many men’s as women’s competitions.
We all know it: women’s sport is less well represented than men’s sport, both at the audiovisual level (television, radio, etc.) and digitally. Will the Olympic and Paralympic Games, which are taking place this year in France, change things?
The national day against sexism (January 25) is an opportunity to explore the issue.
Paris 2024: “the first equal Games in the history of the Olympic Games”
During the press conference on January 23, 2024, a few days before the 2th national day against sexism (January 25), ARCOM transmitted the first results of the consumption of sports programs, particularly on the differences between sport for men and sport for women.
Laurence Pecaut-Rivolier, member of the ARCOM college and president of the working group “Protection of the public and diversity of French society”, returned to these figures which show that so-called women’s sport (knowing that as pointed out several of the experts present during the press conference, including Amélie Bresson, founder and director of Sporting – French media group of reference in women’s sport -, we do not say men’s sport), has seen its place increase in the hearts of the French. While not ignoring that efforts are still to be made to put women’s sport on an equal footing with men, in the media, but also in everyone’s minds.
And as such, Tony Estanguet, president of the Organizing Committee for the Olympic and Paralympic Games (JOP) 2024, indicated that the 2024 Olympic Games (Paris 2024) will be “the 1st equal Games in the history of the Olympic Games”with even “a reversal of the order of competitions in order to promote sport among women”.
2024 Olympic and Paralympic Games: a driver of gender equality?
The results of latest polls have shown that more than half (55%) of French people are consumers of women’s sports content (live, delayed, summaries, extracts, magazines, reports, documentaries, interviews), and mainly competitions.
Important thing: Paris 2024 will constitute one of the main exhibition windows for women’s sport. And regarding intentions to follow the 2024 Olympic Games, more than half (52%) of intentional spectators of this event will watch as many men’s as women’s competitions.
ARCOM therefore counts on the “Games 2024 to be a lever for progress in the representation of sport on the air and online”and why not achieve gender parity in sport on screen, but also in minds.
