Spotify announces acquisition of music trivia game Heardle. This is a game that appeared online after the popular web game Wordle.
This is Spotify’s first time doing gaming in a broad sense. With Heardle, the company wants to achieve two things: keep people engaged and bring new music to listeners.
Heardle can only be reached via his independent website for the time being. The game plays a song and listeners have to guess which song it is within six turns.
Spotify acquires Heardle
First you hear some notes and then you get to hear the music a little better. When the daily game comes to an end, you will see a link to the content on music streaming service Spotify.
Previously, the link referred to SoundCloud. Spotify says Heardle has millions of players every day, but won’t say how much it paid for the service.
The integration between Heardle and Spotify will first go live in the United States, United Kingdom, Ireland, Canada, Australia and New Zealand and will expand to other countries later.
It is also the intention later that Heardle will be fully integrated into the Spotify app. But the company hasn’t disclosed exactly how it plans to make that happen.
