Multiple sclerosis (MS) is a chronic, degenerative and inflammatory disease of the brain and spinal cord that affects more than 115,000 people in France.
Cognitive disorders, fatigue, neuropathic pain, sexual disorders … The symptoms of MS are numerous and it is often difficult to predict its evolution. Today, the disease (which usually begins between the ages of 29 and 33) is still incurable.
To help the general public better understand what the daily life of patients looks like, the French League against Multiple Sclerosis (LFSEP) has joined forces with the BETC Digital agency to produce a fictitious “story”, that of ‘a young woman with multiple sclerosis.
Multiple sclerosis never stops
We discover Clémence, a “girl like the others” who tells about her day on Instagram like a diary on video. Nothing unusual … until strange phenomena appear: Clémence cannot read her texts correctly, she feels dizzy, her hand slips when she puts on lipstick, she has a lump on the forehead and no longer remember why, she feels “phantom pains” …
At the end of the video, the story restarts … and the viewer understands that Clémence lives, in loop, these last 24 hours – “like the disease which never stops for the sick” like the explains the LFSEP.
Baptized ” Never ending story », This short video places us temporarily in the shoes of a woman victim of MS … and it’s scary.
Source: BETC Digital press release.
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