We know its chocolate bars, its sweet products, now Nestlé is investing in the niche of “healthy” and reasoned and personalized food. For this, the food industry leader relies on artificial intelligence and surfs the Instagram trend of taking pictures of food.
The Swiss company is launching a pilot program in Japan to create a huge database based on DNA and information from a panel of consumers. 100,000 Japanese from Hokkaido prefecture who want to improve their health and well-being are expected to contribute to this project. Part of the device offers a “personalized medical support service”. This provides subscribers with data-based nutritional support regarding their physical activity, dietary information and brain training results, […] all brought together by a dedicated application “, explains the dedicated site.
Volunteers over the age of 50 send pictures of food eaten via a dedicated application. Their physical activity levelsare recorded. Lifestyle modifications and dietary recommendations will be proposed based on the information gathered. The program costs up to 600 dollars (512 euros) per year and will give users access to specific food products like capsules that produce nutrient-rich teas, smoothies or even vitamin-fortified snacks, reports The Independent.
A food approach based on DNA
But Nestlé intends to go further by exploiting DNAin this new food approach. Customers will have a homemade “kit” to provide samples for blood work and genetic information. Data analyzed by external companies will help identify the consumer’s risk of developing chronic diseases such ashypercholesterolemiawhere the diabetes, says The Independent. The end goal, if achieved, would be akin to a science fiction scenario: finding the algorithm that combines test results and DNA to build the “perfect” personalized diet.
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