March 28, 2013 – On the occasion of Colorectal Cancer Awareness Month, the Canadian Colorectal Cancer Association (ACCC) is launching an information and awareness campaign aimed at reaching the population via a television and Facebook campaign, which differs from the approach used in recent years.
“The impactful campaign Show your butt enabled us to raise public awareness of this previously unrecognized cancer, which is the second leading cause of cancer death in the country. This year, we have taken a more personal approach, which illustrates a very real statistic: one in 14 people will develop colorectal cancer in their lifetime, ”explains Barry D. Stein, President of ACCC.
To reach people in their daily lives, ACCC is adding a social media component to its annual campaign. Based on the fact that each Facebook user is linked to 150 friends on average, the ACCC will deploy the application ” Help us continue On his Facebook page. The experiment vividly presents the likelihood of getting colorectal cancer, displaying photos of the user’s 14 friends. The ACCC hopes that a message shared by an acquaintance will carry and increase the notoriety of its cause. This application will be supported by a banner campaign and by advertising on the ACCC website.
“Our goal is to create a broad movement so that those around them remind men and women who reach the age of 50 to get screened for colorectal cancer. Too many people think you need to have symptoms before seeing a doctor, but more than half of people diagnosed with colorectal cancer have no symptoms. Screening is a simple way to avoid this disease or to ensure an early diagnosis. Colorectal cancer is preventable, treatable and curable in over 90% of cases when diagnosed at an early stage, ”says Stein.
This approach will also be reflected in a television commercial where men and women will disappear from real family photos given by relatives of people who have succumbed to colorectal cancer, while the following sentences will appear: “Colorectal cancer is the second deadliest cancer in the country. We have provided support to these families. Help us to continue. Give. “
About colorectal cancer
Colorectal cancer (or cancer of the colon or rectum) is the second leading cause of cancer death in our country, even though it is preventable and curable when diagnosed at an early stage. Despite this, it is estimated that, this year in Canada, 23,300 people (Quebec 6,200) will learn that they have this disease and about 9,200 people (Quebec 2,450) will unfortunately succumb to it.
Colorectal cancer strikes males and females in roughly equal numbers. It is estimated that one in 13 men and one in 16 women will have it in their lifetime, and one in 28 men and one in 32 women will die from it.
Source: Canadian Colorectal Cancer Association press release March 26, 2013
