In addition to the Tavascan and UrbanRebel, Cupra will enrich its range with two other new models by 2025. The manufacturer thus wants to double its offer. He also wants to double his sales and turnover from 2022. He is also launching into the Metaverse with a virtual space called Metahype.
Getting drunk on her 4and anniversary as an independent brand, celebrated on 02/22/2022, Cupra sees double. Over the current year, the former sports division of Seat wants to double the number of its exclusive points of sale (Cupra Masters and Cupra City Garages) and double its sales to approach 160,000 units. It also says it wants to double its turnover to reach 5 billion euros, suggesting that the billion targeted for 2021 has been largely exceeded, which remains to be confirmed. By 2025, Cupra also wants to double the number of its models and will launch two vehicles not yet unveiled to do so.
6 100% Cupra models by 2025
Wayne Griffiths, President of Seat and Cupra, first confirmed the launch of the Cupra Tavascan SUV for 2024 and that of the city car derived from the UrbanRebel concept car for 2025, two 100% electric models participating in the manufacturer’s strategy to become a “zero emissions” brand by 2030. Then he announced that two other unreleased Cupra would be presented over the next two years and marketed by 2025. Currently, Cupra offers the crossover Formentor and the compact Born which are exclusive as well as sporty variants of the Seat Leon and Ateca. Once the latter are withdrawn from the market, Cupra should no longer offer any model derived from a Seat.
Two silhouettes were shown to announce the two new Cupra to come. Unfortunately, these are only virtual models of partially transparent covered cars, and Cupra is careful not to indicate whether their shapes are representative of those of the final vehicles. One of the two images shows a station wagon, the other a three-box car whose roof describes an arc of a circle, which could be a sedan. They could therefore be respective “cousins” of the future electric Volkswagen Aero B and ID.7 prefigured by the ID.Space Vizzion and ID.Vizzion concept cars. However, the three-volume Cupra seems relatively high; a “coupe” SUV technically close to the Volkswagen ID.5 cannot be ruled out.
Cupra wants to be hype*
In addition to these new models, Cupra announced its arrival in the Metaverse (or Metavers in good French) via the creation of a permanent virtual space intended to unite its customers and fans. This portal, named Metahype, will take the form of a 3D island that users can explore in the form of avatars, like in a video game. Various types of content can be hosted and monetized on Metahype. The music festival Primavera Sound and the video streaming platform Ubeat are the first announced partners of the project. Cupra, its partners and Metahype users will also be able to exhibit, offer and acquire NFTs, digital items linked to a dematerialized certificate of authenticity, secured by a blockchain and exchangeable with cryptocurrency. In a few weeks, for the launch of Metahype, Cupra will start the movement by auctioning an NFT of the UrbanRebel.
The highest bidder may also become the first pilot of the Cupra² Experience project (pronounced “Cupra Squared Experience”), intended to create a bridge between real and virtual. The initiative remains to be detailed, but it seems to be piloting the UrbanRebel on a real track, with a virtual reality helmet screwed on your head to have the impression of being in an imaginary setting. Concretely, one can imagine driving the car on the tarmac of an aerodrome without a physical circuit while following a route visible only through the helmet. The track of the “game” could thus be modified at will like its environment.
” We demonstrate once again that we are a brand that goes beyond the automotive industry. (…) The connected car in the Internet of Things is the most powerful thing because it moves, like a smartphone “says Wayne Griffiths. It remains to be seen whether the proposal will be attractive, and whether the technical part will follow.
*very fashionable
