The tobacco is it less taboo in the cinema? While the depictions of tobacco in films would have an influence on the incitement to smoke the first cigarette, these seem to be very present again in the seventh art. This is what the experts at the American Center for Disease Control are observing, not without concern. the Centers for disease control and prevention (CDC).
Scenes with smokers nearly doubled between 2010 and 2016, say U.S. health officials. An increasing trend while cigarettes on the screen were in sharp decline between 2005 and 2010.
Every week, experts observed the presence of tobacco in the top 10 box office at American cinema, from 2010 to 2016. Verdict: while the number of films showing smoking on the screen has decreased, cigarettes are more often involved. those where it is present.
Tobacco in the cinema influences young people
In 2016, 41% of movies that were in the top 10 best-selling movies in a week featured scenes with smoking, up from 45% in 2010. But at the same time, the total number of individual smoking occurrences in a film in the top 10 at the box office increased by 72%. Worse, the average number of occurrences of tobacco in films aimed at young audiences increased by 55% from 2010 to 2016.
There has been no real effort to reduce the appearance of tobacco in movies since 2010, the CDC concludes. And to sound the alarm on the risk posed to younger generations by exposure (direct or indirect) to smoking via dark rooms: “There are about two young people who are heavily exposed to images of smoking on the screen. to three times more likely to start smoking“, recalls the CDC.
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