The NGO Foodwatch denounces the aggressive marketing towards children and the excessively high sugar levels of Capri-sun drinks.
Capri-sun, pinned by Foodwatch. The brand of children’s drink is the subject of a campaign by the NGO which denounces the excessive amounts of sugar contained in the product, yet presented as healthy. “Its packaging shows no less than seven fruits which are in fact present in small quantities. On the other hand, it contains as much, or even more sugar than certain sodas, ”she writes in a communicated.
A juice bag would thus contain 19 g of sugar – more than a Fanta Orange – for only 12% of fruit juice from concentrate. “The quantity of sugar contained in this drink is however in total disagreement with the communication of the mark, which wants to give the image of a drink adapted to the youngest”, denounces again Foodwatch.
Sugar and Marketing
In fact, the NGO deplores the marketing deployed by the brand towards children, the direct targets of these products. “Remember that the WHO recommends the outright ban on marketing for such sweet products.”
The latest recommendations from the World Health Organization (WHO) recommend an amount of free sugars less than 10% of the daily calorie intake for an adult, and even ideally 5%, or 25 g of sugar (6 teaspoons ). “With just one pocket of Capri-Sun, we almost reach this limit! », Deplores the NGO.
A petition has been launched to urge Capri-Sun to change its communication strategy and increase transparency regarding the content of its drinks. “Foodwatch requires the manufacturer to change the packaging or recipe, for greater transparency and consistency. Moreover, the marketing hype aimed at children must stop ”.
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