Remember: in February 2019, the social network Pinterest had blocked access to content about vaccination – so when you searched for the word “vaccine”, you would necessarily come across an error message.
Corn this Wednesday, August 28, 2019, Pinterest (which has no less than 300 million users worldwide) has decided to move up a gear: 200 words related to vaccination will now be authorized for research … and the curious will be redirected to information verified by the World Health Organization (WHO), the Centers for Disease Control (CDC) and the American Academy of Pediatrics (AAP). In addition, it will not be possible to comment on these official publications, according to the statement from the social network.
“No false information should be found on Pinterest”
The goal ? Fight against disinformation spread by “anti-vaccine” users which contributes to the decline in vaccination coverage worldwide. In France, vaccination coverage for the measles, mumps, rubella (MMR) vaccine for children aged 1 year in 2018 was 87.2% – better than in 2017 but still far from the 95% recommended by the WHO.
“Our goal is that no false information can be found on our social network, affirms Ifeoma Ozoma, in charge of the social impact of Pinterest. It will not be possible to change mentalities if, under an official publication, we find recommendations and / or comments spreading dangerous disinformation. “A bold stand.
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