Even if it is not perfect, the Nutri-Score has a certain impact on young French people, which encourages them to eat better… to be healthy.
- Four years after its official launch, the Nutri-Score has 875 companies in France that have chosen to display it on their products.
- 6 other European countries (Belgium, Germany, Switzerland, Luxembourg, Netherlands and Spain) are engaged in this process.
Public Health France has published the results of the first study evaluating the representations and use of Nutri‑Score in our adolescents. “With 97% awareness in October 2021, almost all young French people have already seen or heard of Nutri-Score”, start the report. “96% of teens said the logo was easy to spot on packaging and 91% considered it easy to understand,” continues the text.
Influence
In addition, 54% of young people who had already taken a product with the Nutri-Score were encouraged to buy it because of the presence of the logo on the packaging, and 47% of teenagers who knew the logo declared that it had able to make them choose one food rather than another without a logo. The Nutri-Score is also likely to influence the decision of adults: 61% of respondents indicated that their parents had already agreed to buy an item requested by their child because it had a Nutri-Score A or B.
“More accessible”
When it came to evaluating the nutritional quality of a product, teenagers relied primarily on its nutritional information (cited spontaneously by 15% of respondents), the use of an evaluation tool (cited by 13 %) and in particular the Nutri-Score (cited by 12%).
Among the many criteria likely to influence the act of purchase, nutritional quality nevertheless remains secondary among adolescents, with only 17% of this population indicating that it was an important element. “It therefore seems essential to improve their ability to take this information into account by making it more accessible”, concludes Public Health France.
