Like other manufacturers before it over the past year, Volvo is modifying its historic logo to move to a flatter, less raised and minimalist emblem. But unlike Dacia or Peugeot, who announced it with great fanfare, the Swedish manufacturer has been discreet.
The year 2021 is definitely the year of the logo change for many manufacturers. In the space of a few months, these are Renault, Peugeot, Dacia and even Kia who have unveiled their new visual identity. This time it is Volvo which presents, without ceremony, its new emblem. The Swedish manufacturer has chosen to be sober and discreet, both from the point of view of communication and design. He simply updated his profile photos on various social networks, like Facebook or Twitter.
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A flattened, monochrome logo
Like other manufacturers, Volvo is giving in to the “flat design” trend. This movement, first launched by tech giants such as Microsoft or Google, was introduced in the automotive world in 2015. The principle: to keep things simple. Previously in 3D and with some relief or color effects, the logos are indeed flattened, or even faded for some. In this case, the circle is simplified with a less important line thickness, while the separation is more marked at the level of the arrow, at the top right. The change is also noticeable in the center of the logo, with the disappearance of the blue bar where the capital letters Volvo were inscribed. However, the typeface of the brand remains the same.
This new logo will initially be mainly used for institutional communication (advertising, marketing, etc.). It should then be included on the grilles of new vehicles from 2023. In the meantime, the brand will continue to use the current emblem, which has already evolved in part on electric models like the XC40 Recharge Twin.
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