The Tinder dating app is teaming up with the UK healthcare system to educate young people about organ donation.
How does organ donation relate to the Tinder app? Not the one we spontaneously think of. The British health system, the NHS (National Health System), is launching a partnership with the famous brand of dating by geolocation on Smartphone to encourage young people to donate their organs.
6,000 deaths due to donor failure
During their search for “matches”, between two profiles offered by the application, users will be offered an entry in the NHS organ donor register, in order to alleviate the shortage that threatens the country. In the UK, some 7,000 people are awaiting organ donation and more than 6,000 have died in the past ten years while awaiting an organ.
Profiles of personalities, such as Olympic champion Jade Jones, will scroll among the real profiles to highlight the campaign. “A third of the British population is already registered as an organ donor but millions more who want to be registered have not yet taken the final step of registration,” said Sally Johnson, director of donor donations. ‘organs and transplants at the NHS.
A date, a donation
This campaign targets 18-35 year olds, the target population of the application. Tinder has, in fact, enabled the organization of hundreds of thousands of “dates” between young people since its creation in 2012. “If only it were so easy for those who need an organ that will save their life to find a donor. Will be able to read the users. “Signing up takes only two minutes, as long as it takes to drag a few profiles onto Tinder! “.
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