Advertising in favor of electronic cigarettes is now banned on air, television and in the streets.
They were present on the airwaves and the various television channels. Advertising in favor of electronic cigarettes is now banned. An ordinance published in the Official Journal this may 20 transposes the European directive on tobacco products. Among them, the prohibition of any “propaganda or direct advertising” in favor of the e-cigarette and its derivatives.
Inside signs
This directive does not apply to publications intended for professionals, those which have been published in countries which do not belong to the European Union. The ordinance also authorizes the posting of posters in establishments that sell electronic cigarettes. But on condition that they are not visible on the outside.
Jacques Le Houezec, public health consultant specializing in tobacco dependence, is rather cautious about this series of measures. “Only advertising inside the store is allowed, but the text does not clearly say that this includes windows,” he analyzes. A decree will spell it out exactly. The working group that we are going to meet with the DGS will make it possible to detail it point by point. “
Prohibition in public places
In addition, “any sponsorship or patronage operation is prohibited” if it is intended to advertise vaping products. France thus joins 26 countries in the world which have already adopted such legislation.
Traders have already expressed concern about this measure. They fear that the market will run out of steam. The other measures should not encourage consumption: minors will no longer be able to buy electronic cigarettes. Vaping will also be prohibited in schools, in closed collective means of transport as well as in closed and covered workplaces for collective use. “With this text, we do not know what it is for bars and restaurants”, underlines Jacques Le Houezec. Again, the decision is left to a subsequent decree.
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