Trendy Frenchwomen organic cosmetics ? A ifop survey for Nuoobox.com, a site specializing in the sale of organic or natural cosmetic products on the Internet, confirms the growing enthusiasm of women for the natural beautyand organic cosmetics. The survey, conducted among a sample of 1000 French women, shows a trend towards the “trivialization” of organic in the beauty routine of women. Sign of the interest of French women in natural products and more respectful of the skin, nearly three quarters of them (72%) say they have already used an organic cosmetic product in their lifetime.
Nearly six in ten French women bought at least one last year, a proportion that has almost doubled in eight years, from 33% in 2010 to 58% this year.
Among the products appearing the most in the vanity of beautystas: organic facial care (57% of French women have already used one), body care (58%), hygiene products for the face (57 %) or even hair care (55%).
On the other hand, some departments of organic cosmetics are less successful. French women seem less fond of make-up, sun protection, perfumes and toilet waters as well as massage products. Only 35% used it according to the survey.
The followers of organic cosmetics claim to have daily use of the products they use and claim their harmlessness, which they consider to be safer than conventional cosmetics. Asked about the reasons that push them to use organic cosmetics, the respondents first put forward health and eco-responsible arguments: the concern to preserve their body and their health is cited by 73% of users as well as the environmental concern the environment (64%) as well as concern for animal welfare (56%). Another reason for buying at the top of the responses, the effectiveness of the products, cited by 66% of the respondents.
The cost, a barrier to the purchase of organic cosmetics
One downside, however, in this inventory of the organic or natural cosmetics market, the cost is often considered too excessive. “The price remains the main obstacle to the use of organic or natural cosmetic products, whether among users (61%) or non-users (66%)”, points out the ifop survey.
The survey shows that there is also a certain skepticism on the part of French women as to the truly natural character (“naturalness”) and the supposed effectiveness of certain natural and organic cosmetics. A reluctance maintained[e] by “the vagueness on the too large number ofsometimes misleading “organic or natural” names, estimates the study. This mistrust illustrates the need for the organic and natural cosmetics sector to improve transparency around its products.
Ifop study for Nuoobox.com carried out by self-administered online questionnaire from September 6 to 10, 2018 with a sample of 1,047 women, representative of the female population aged 18 and over.
# Cosmetics : the boom of #organic?
In 8 years, the proportion of French women who bought an organic cosmetic product during the year has increased from 33% to 58%.
Survey @IfopOpinion – @NUOOBOX : https://t.co/9yu1Y1aZJRpic.twitter.com/DE3kqLdlpC
– Ifop Opinion (@IfopOpinion) October 2, 2018
Read also
White clay, the ally of sensitive skin
Organic cosmetics: 8 good reasons to love it
How to become a slow beauty pro
