Every so often, tech giants come up with new slogans and values. This tech giant too, but they are so bad.
We deal with this tech giant almost every day. If not with WhatsApp, then with Instagram. Or Facebook. We are of course talking about Meta (formerly Facebook) and they have changed their slogans -their general values.
New slogans for tech giant
Many of you don’t even know that Meta has this at all, but it really is. The Facebook-founder Mark Zuckerberg has unveiled a new set of “values” to explain the profound transformation of his company. They have not one but many. We highlight the most remarkable.
The first value is ‘Live in the future’. Quite a clincher, because that’s not possible. At first it was ‘be brave’, but that slogan has been thrown overboard. Of course they mean the metaverse. That is why the company name has also been changed to Meta.
The second slogan is ‘Be direct and respect your colleagues’. This is really something for internal use. Facebook also has to deal with scandals from time to time and is therefore now being asked to be direct and open.
The third is ‘Focus on long-term impact’. Meta is not a one-hit wonder, that is now clear. They are there, and they remain. Whether we like it or not. And that is why the company must focus on the long term. This is about innovating, the company has to move on.
The last one we’ll cover is ‘Metamates’. So meta friends. Meta suffers from competition and companies that are hipper. This results in less talent that would want to work for the company. To ensure that more people come to work, the term Metamates is introduced. This is to make you feel like you belong somewhere. But perhaps that is precisely the problem, fewer and fewer people want to belong to Meta.
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