Peugeot offers a personalized owner’s tour of the new 408, in video and live, by appointment, before the arrival of the crossover saloon in concessions. The 408 will be exhibited next October at the 2022 Paris Motor Show.
The Peugeot 408 is on the launch pad. The assertively styled crossover has recently been available for reservation in its special First Edition series, limited to 300 units and automatically equipped with a top-of-the-range configuration (full equipment, 225 hp plug-in hybrid engine). Peugeot now offers to discover this version, but also the GT which will crown the regular offer, from home by interposed screen.
A remote but interactive discovery
Peugeot is using the principle of its “live showroom” for the 408, set up to present its cars during the pandemic and its confinements. It is thus possible to register on the manufacturer’s websitevia a written chat window or a board, to reserve a time slot during which a “product expert” presents the car on video. The session is live and interactive (audio/video communication), which allows you to take advantage of a personalized tour of the owner. 20-minute slots are offered, Monday to Saturday from 10 a.m. to 8 p.m.
The price of the launch Peugeot 408
The Peugeot 408 First Edition is offered at a price of €50,600 but is subject to a online launch discount bringing its price to €49,850enough to take advantage of the ecological bonus of €1,000 allocated for the purchase of a plug-in hybrid car for less than €50,000 for orders placed until December 31, 2022.
In addition to the First Edition and GT variants, the Peugeot 408 range will include the more modest Allure and Allure Pack finishes. In terms of engines, the 130 hp 1.2 L PureTech three-cylinder turbo petrol engine and a 180 hp plug-in hybrid powertrain will complete the offer. The 408 will be the star of the Peugeot stand at the next Paris Motor Show to be held from October 18 to 23, 2022. Its full prices will be announced there, and the dealers integrated into the system put in place by Peugeot for the show will rely on the ” Showroom live” to try to fill their order books.