People who react less emotionally to images of environmental damage are also less emotional and empathetic in general, according to a recent US study.
- 87% of the French say they are aware of the impacts of climate change, according to a BVA survey for Orange and RTL.
- The French are also ready to make efforts to fight against climate change: 36% believe they are already doing their best, while 41% say they want to increase these efforts.
- On the contrary, 16% consider that it is not up to them to make the effort but to the public authorities and 7% are skeptical. A resignation that is found among the oldest people (11% of those aged 65 and over) and among voters of Marine Le Pen (13%) and Eric Zemmour (15%).
The defense of the environment is not just a matter of political opinion, emotions are also important. This is suggested by a new study from the University of Michigan, published in the journal Emotion. In a series of online experiments in the United States, researchers analyzed the responses and emotional reactions of more than 600 people in different contexts.
Less empathy for the environment, less empathy in general
The people who were the least emotionally affected by the broadcast of images depicting environmental damage – such as the flaming oil spill in the sea – were also those who had the least reaction to other empathetic images: crying babies, distressed officers, injured athletes or soldiers.
The statements of these more “impassive” people were consistent with the observations: they said they felt less empathy for the people in their daily lives, that they were less pro-environment and that they were less impressed by nature. This group also reacted less to positive images such as depictions of happy babies, ice cream and wads of cash. The same result was observed for other more general images that can arouse emotions, for example disgust at the sight of moldy food.
Political opinion or emotional reaction?
The results of this study demonstrate that some people’s disinterest in the environment may not be particularly political and may not necessarily reflect a specific disinterest in the environment. But it could be a feature of their emotional palette.
According to the authors of the study, this lack of interest in the climate crisis may be due to the fact that, in humans, understanding of risks and decision-making are strongly motivated by emotions. The least emotional people would therefore be less likely to devote their energy to this long-term crisis. This could inspire associations fighting for the environment to design new strategies to convince these people who are less sensitive to emotional appeals.
