Purchasing behaviors have evolved, more ethical, more health conscious, more attentive to the budget… Thanks to Noteo, it is now possible to identify the healthiest and most responsible products according to your budget.
Available on Iphone and Android but also on the internet (www.noteo.info), Noteo is a simple, reliable and free solution toinform consumers’ choices and of decrypt information on more than 45,000 consumer products in all sectors: hygiene and beauty, cleaning products, food products and non-alcoholic drinks.
How it works ?
The principle is simple, you just have to scan the barcode of an article with a smartphone equipped with the Noteo application to find out the overall rating given to this article out of 10.
And 4 other notes according to specific criteria:
- Note ” health “ measures the potential risks and health benefits linked to the use of a product: cancers and pathologies linked to chemical substances, nutritional balance for food products, etc.
- Note ” environment “ assesses the possible impacts of the product on the environment on various indicators: climate change, water and soil pollution, degradation of biodiversity, etc.
- Note “Social” makes it possible to assess the “good and bad” practices of companies (employee working conditions, ethics, respect for human rights, company commitment to a CSR approach).
- Note “Budget” allows you to assess the real cost of a product compared to other products in the same family.
This rating system is based on scientific analysis made by renowned experts in nutrition, environment, toxicology and social responsibility. The result of this analysis leads to a simple note to understand to inform consumers’ choices.
The rating scale goes from 0 to 10, the higher the rating, the better the product.
Please note, a score of 10/10 does not mean that the product is perfect, but that it is the best in its category.
The color code simplifies reading: green for the best grades, red for the worst grades, orange for the intermediates.
Under each product viewed, Noteo suggests more top rated alternatives with fairly similar characteristics.
For more information, visit the Noteo website.
Source: Noteo press release – February 2013