Multiple sclerosis (MS) is a chronic, degenerative and inflammatory disease of the brain and spinal cord that affects more than 115,000 people in France.
Cognitive disorders, fatigue, neuropathic pain, sexual disorders… The symptoms of MS are numerous and it is often difficult to predict its evolution. At present, the disease (which usually occurs between the ages of 29 and 33) is still incurable.
To help the general public better understand what the daily life of patients looks like, in concrete terms, the French League against Multiple Sclerosis (LFSEP) has teamed up with the agency BETC Digital to produce a fictional “story”, that of a young woman with multiple sclerosis.
Multiple sclerosis never stops
We discover Clémence, a “girl like the others” who recounts her day on Instagram like a video diary. Nothing unusual…until strange phenomena appear: Clémence cannot read her text messages correctly, she feels dizzy, her hand slips when she puts on lipstick, she has a bump on the forehead and can’t remember why, she feels “phantom pain”…
At the end of the video, the story restarts… and the viewer understands that Clémence has been living, on a loop, for the past 24 hours – “like the disease that never stops for the sick” as the explains the LFSEP.
Baptized ” Never Ending Story », this short video puts us temporarily in the shoes of a woman victim of MS… and it’s scary.
Source: BETC Digital press release.
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