Everyone uses a product from Google, they now come with a feature that you will not like.
Privacy is becoming increasingly important as we spend more and more time online. The big tech companies love that because it means more revenue. Google had a planned change on the agenda, namely the replacement for third-party cookies. This was received negatively by almost everyone, so the company worked out a new idea.
google function
The company’s new plan for user tracking is still all about your browsing history. Google planned to ban third-party cookies. Last year, the company proposed an alternative to user tracking called FLoC (“Federated Learning of Cohorts”).
This week, Google said that FLoC is officially no longer going ahead. Instead, the company announced Tuesday that it would be trying another cookie alternative. Called “Topics”, which will almost certainly be as controversial as FLoC, but in different ways.
Controversial
In a blog post of Vinay Goel, a Google product director who worked on these cookie-related proposals, noted that the plan “was informed by our knowledge and widespread community feedback from our previous FLoC trials,” which is perhaps a polite way of saying that the proposal was not popular with anyone.
The new feature does things differently. Once the browser has discovered the things you’re generally interested in — and you use that browser to open a site that supports the Topics backend code — the browser shares a handful of your most visited topics from the past three weeks. with the site. And that site can then share the topics with its ad partners, who can then use those topics to target you with ads.
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