Le Gemme, the association of generic manufacturers, is launching a vast communication campaign to restore the confidence of the French in generic drugs.
Following of a survey carried out by Ifop for the group of pharmacists PHR which revealed that for 40% of French people, generic drugs are not as effective as original drugs, Gemme has decided to renew its communication campaign “Generics should be systematic!” “.
An attitude of mistrust
This survey clearly shows that “the generic drug operates in a difficult environment surrounded by rumors, derogatory information and received ideas circulating about it. This paradoxical and erroneous information resulted in anchoring in public opinion and in a tenacious way, an atmosphere of mistrust, suspicion and fear. “
While patients and health professionals should reflect and question their attitude and their a priori in relation to generic drugs.
A strong message to restore confidence
Le Gemme set up a campaign that conveys powerful ideas translated into strong messages to restore confidence and a calm climate around generic drugs, particularly around the theme of the equivalence between generic drugs and brand-name drugs.
“No disease makes the difference between a generic and its original medicine because when you are well treated by your original medicine, you are well treated by your generic medicine: generic medicine and original medicine is ultimately , white beanie and white beanie. In addition, the advantage of generics is to treat illness and health insurance.
Finally, generics only represent a small step for our habits but a big step for public health. “
This poster campaign will be set up from January 14 in the national and regional daily written press: business press, health and women’s press,…. On health and general public information websites. It will also be included in the Ile-de-France transport network. On the radio, it will be presented in the form of a striking micro-sidewalk.
