After yet another initiative in December 2021, E.Leclerc is once again offering fuel at cost price in the 713 service stations in its network. The operation is timely for the winter holidays and will run from February 5 to March 6.
While everyone was hoping for a drop in fuel prices at the start of 2022, they have only risen and are breaking records. At the time of writing, on average, a liter of SP95-E10 is trading for €1.72, diesel for €1.67 and SP98 for €1.80. In an attempt to relieve motorists, E.Leclerc is relaunching a fuel operation at cost price from February 5 to March 6 at its 713 service stations. A gesture that the brand had already made in December 2021 for the end of year celebrations.
In time for winter vacation
According to the brand’s New Consumption Observatory, nearly 50% of French people limited their trips for financial reasons last year. ” While many of them will, in addition, make trips for their holidays, we therefore decide to once again offer fuel at cost price to protect their purchasing power “Explains the president of the retail group, Michel-Edouard Leclerc. Of course, this is also a great opportunity to attract customers to stores at the same time.
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E.Leclerc waives his margin
The saving for the consumer remains slight: around €2 on a full tank.
This cost-priced fuel operation means that the retail group forgoes profit for its entire duration. For motorists, this represents a small saving of around €2 on a full tank. As a reminder, state taxes represent almost 60% of the price at the pump. In parallel with its “pump cost” operation, the association 40 Millions d’automobilistes has proposed a tax reform. Intermarché is also launching a fuel campaign at cost price but only this weekend, from Friday 4 to Saturday 5 February.
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