While some large brands advertise the number of calories on the packaging of burgers or fries. A study shows that this measure is unnecessary, at least, in the USA.
Since 2012 Mac Donald’s has started showing color! The packaging of the products sold by this fast-food giant clearly specify the number of calories contained in a particular hamburger and even on such and such a portion of fries. However, according to an American study published in the’American Journal Of Public Health, this measure would not help much … At the very least, the calories clearly stated on the boxes would not encourage customers to take an interest in the nutritional value of the foods consumed. This survey also shows that when choosing their menu, consumers’ main criteria are price and taste.
To reach these conclusions, the authors of this work observed the eating behavior of 1,121 adults in two New York “McDonalds”. As a result, these fast-food customers would even absorb, in a single meal, more calories than the daily amount recommended by specialists: between 1800 and 2200 for women and between 2200 and 2700 for men of average weight and height. “Specifying calories on menus has little or no effect on consumer behavior when ordering,” says Julie Downs, lead author of this study and researcher at the University of Pennsylvania in America. was carried out in the United States, so it is difficult to know if French consumers have the same behavior with regard to the calories mentioned on the packaging. French McDonald’s also indicate the calories on the packaging of products and thus on the website of their restaurants.
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