New logo, new lettering, new color, the Dacia brand changes everything. And this will be seen across the entire range (Spring, Sandero, Jogger and Duster) from fall 2022. Without further ado, L’argus tells you everything!
On January 14, 2021 within the framework of the Renaulution, which concerned all the brands of the Group of which Dacia is a part, the Romanian firm lifted the veil on its new logo: a symmetrical and simplified coat of arms simply associating a D and a C. Along with this new emblem, a lettering that was also refined appeared as well as a clear slogan: “Dacia quite simply”.
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Dacia’s speech also evokes solidity while the khaki green color, which replaces blue, clearly brings to mind nature as well as outdoor recreation. It was in this context that the Dacia Bigster concept car was unveiled, an elongated version of the future Duster (2024) which will be launched in 2025.
Dacia: a range revamped in 2022
In the second half of 2022, this new signage will be gradually implemented throughout the Dacia network. Logically, the dealerships will adopt the logo as the lettering but that will not be all. Indeed, in order to harmonize its image, the Romanian brand will also equip all of its models with this new graphic charter. Please note, this will not be a restyling. The Dacia Duster has barely passed the operating table while the 7-seater Dacia Jogger crossover, presented last September with … the old logo, will be marketed in March.
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No, Dacia will proceed with finesse, modifying only the essentials, namely the radiator grille, the hub of the rims and, on board, that of the steering wheel. The multimedia interface will also display the new Dacia logo when it is switched on, but nothing more, only what is necessary and sufficient.
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Dacia Duster: sir more?
However, in the case of the Duster, the flagship model of Dacia, the cosmetic update will push the plug a little further since it will also concern the horizontal strip overhanging the number plate and the supports of the roof bars in which are “engraved ”The word Duster. Finally, to be in line with the new Dacia typography, the “Stepway” lettering of the eponymous Sandero has also taken on the new fold, or rather the new typeface.
In addition, like most competitive general car brands, the tailgate of Dacia models will feature the brand name in full. It is much easier to identify the manufacturer than a “DC” logo that can equally well evoke the eponymous shoes or even the signature of the historic designer of the rue Cambon in Paris.
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