It is consumed recreationally or therapeutically. But the effects of cannabis go far beyond that. It boosts fast food and gives a boost to the stock market.
In some states of Uncle Sam’s country where consumption is legal, the little plant has turned into “green gold”. McDonald’s, Burger King and KFC were the first to take advantage of this conquest.
In a very serious report, unveiled by The echoesoffice Consumer Research around Cannabis analyzes the economic impact of the legalization of cannabis. With an astonishing conclusion.
Its consumption stimulates the appetite and joint smokers must quickly calm their cravings. Through their opening hours and the speed of service, the fast-food giants respond perfectly to this demand. And their sales have increased thanks to this new market.
According to the study, “McDonald’s should do the best: 43% of cannabis consumers say they have been to one of its restaurants in the past four weeks. Their second favorite chain would be Taco Bell (18%), followed by Wendy’s (17.8%), Burger King, KFC, Jack in the Box and Carl’s Jr,” the newspaper reported.
The effects on equities were not long in coming. While the trend on the New York Stock Exchange was rather downward, the publication of this study would have made McDonald’s gain 0.46%, Wendy’s 1.86% and Jack in the Box 2.32%.
Cannabis, the new Eldorado? The economic daily responds with this anecdote. A few months ago, a franchise McDonald’s had offered itself an advertisement showing a burritos “on the side of a road linking New Mexico (where use is prohibited, except for medical reasons) to Colorado (where use is completely legal)”. The slogan was clear: “Normally when you ride something this good is illegal”.
McDonald’s eventually had the poster removed. Like what, we can do business, but not always be proud of it! Even in the United States.